Hailuo AI
An AI generator for short videos from text or images, with motion models, subject references and guided creative tools.
Image generation
Video
API available
AI-native
Pricing
Freemium
Free plan available, paid plans to go further.
Category
Video
Platforms
Web, iOS, Android, API
Languages
English, Chinese
Last updated
July 18, 2026
Overview
Hailuo AI is an image and video generation platform built around MiniMax models. It turns a description or image into an animated sequence and includes guided tools for applying common movements and visual effects.
The service mainly targets short-form content for social media, advertising and visual exploration. It is available on the web and through mobile applications, with API options for integrations.
The service mainly targets short-form content for social media, advertising and visual exploration. It is available on the web and through mobile applications, with API options for integrations.
Key features
- Video generation from natural-language descriptions
- Image animation with camera and subject movement
- Character references for improving visual continuity
Best use cases
- Turn a photograph into an animated social clip
- Create a demonstration shot for an advertising concept
- Explore several motion options for the same scene quickly
Pros
- Web and mobile access for short-form creation
- Guided tools that reduce the need for manual settings
- API options for embedding generation into other services
