Overview

Clay combines first-party data, intent signals and information from many providers to build account and contact lists. Its tables support enrichment, cleaning, segmentation and synchronization with CRMs and activation tools.

Claygent researches unstructured information on the web and can generate custom data points or personalized content. Automation features connect enrichment, qualification, message generation, sequencing and system updates.

A free plan supports initial evaluation. Waterfall enrichment queries several providers one after another for the same data point, improving fill rates without a separate subscription with each vendor.

Key features

Combines internal data, intent signals and enrichment from 150+ providers.

Uses Claygent to research the web and generate custom data points.

Automates segmentation, qualification, personalization, sequencing and CRM sync.

Supports webhooks and HTTP integrations, with a limited Enterprise people and company API.

Best use cases

Build an account list matching a market or ideal customer profile.

Enrich and clean contacts before a prospecting campaign.

Personalize messages using research about each company.

Keep CRM records updated from several data sources.

Pros

Workflows combine data, AI and activation in one grid.