★ Featured
Photoroom
The studio, the lighting setup and the retouching pass all disappear: a phone shot comes back cut out, staged and sized for the listing.
Image generation
Automation
Image editing
Background removal
AI-native
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Pricing
Freemium
Free plan available, paid plans to go further.
Category
Image & Design
Platforms
Web, iOS, Android, API
Languages
English, French, Spanish, German, Italian, Portuguese, Dutch, Japanese, Korean, Chinese, Arabic, Russian
Last updated
July 26, 2026
Overview
A phone snapshot of a product becomes a listing-ready visual in seconds, with no studio and no manual retouching. Photoroom cuts out the subject, adds a realistic shadow and drops it onto a chosen background or scene, then resizes the same image for Instagram, Amazon or Shopify. Batch mode applies those settings to thousands of files in one pass, while the Brand Kit enforces colours, logos and framing so a whole catalogue stays consistent without image-by-image review. Virtual models, ghost mannequin and the video generator cover fashion and social content from a single shot. Among AI image and design tools, Photoroom stands apart for how tightly it sticks to e-commerce: its models are trained to keep the real product, the one the customer will receive, rather than to reinvent it.
Key features
- Automatic subject cutout and generated shadows, exported on a transparent or white background.
- AI product photography that places a raw shot into a studio setup or a lifestyle scene.
- Virtual models, ghost mannequin and garment unwrinkling for fashion visuals.
- Product retouching: object removal, recolouring and canvas expansion.
- Batch processing from the web app, the REST API or the MCP server.
- Brand Kit and automatic resizing to social and marketplace formats.
Best use cases
- Someone reselling personal items shoots a piece on a phone and posts a listing with a clean background.
- An online store refreshes thousands of product pages in one pass ahead of a sales push.
- A fashion brand shows garments worn without booking a photo shoot.
- A creator turns a single product shot into a vertical video for social posts.
- A marketing team adapts one visual into ad formats for several channels.
- A developer wires the API into the catalogue so every new reference comes out cut out on its own.
Pros
- The models are built to hold the real object, material and colour included, so the visual matches what the customer receives.
- One account covers phone, browser and API, from a single cutout to a full catalogue.
- An MCP server lets edits be triggered from an AI assistant such as Claude.
- SOC 2 Type 2 attestation scoped to the API, GDPR compliance and single sign-on on the Enterprise plan.
- The free plan has no time limit and includes up to 250 watermark-free exports per month, limited access to AI features and personal use only.
